In The News
Fond du Lac, WI - The Wisconsin Economic Development Corporation (WEDC) recognized the best downtown revitalization projects of 2013-2014 at the 24th Annual Wisconsin Main Street Awards ceremony at St. Norbert College on Friday, April 17, 2015.
Best Cooperative Business Marketing Campaign
Winner: “The Wedding Collection,” Downtown Fond du Lac Partnership
Best Façade Rehabilitation Project Under $7,500
Winner: The Nail Studio/111 S. Main St. and Oaks Development Group
2013-14 Main Street Volunteer of the Year
2013-14 Main Street Honorary Board of Directors
Manager Years of Service Awards
Eight Years: Amy Hansen
Volunteers, board members, and businesses from communities across the state were recognized, including four winners from Fond du Lac.
Tracy Mathweg received the 2013-14 Main Street Volunteer of the Year Award (Fond du Lac). Mathweg is the owner of Lillian’s ~ ‘The Hippest Shop in Town”. In recent years, she has served on the Downtown Fond du Lac Partnership’s (DFP) marketing committee, events committee and wedding collection committee. She is a frequent attendee at board of directors meetings as an observer, just to stay ‘in-the-know.’ In 2014, Mathweg began a local campaign called “Positively Fond du Lac” to focus on all of the great things happening in Fond du Lac; the Facebook group for the campaign has more than 700 members. She is also an administrator of the DFP Facebook page. Tracy also coordinated a Downtown Clean Up day in the summer of 2014 which brought in 20 volunteers on a Sunday to pick up trash and pull weeds in the downtown district.
Philip Shepherd was recognized with the 2013-14 Main Street Honorary Board of Directors Award (Fond du Lac). Shepherd just completed a two year term as president of the Downtown Fond du Lac Partnership’s (DFP) Board of Directors. Prior to joining the board he served on the Organization Committee. In 2014, Shepherd was part of the local “Positively Fond du Lac” campaign to focus on all of the great things happening in Fond du Lac. Shepherd serves as a model ambassador for downtown by not only working, but living in the district.
Oaks Development Group received the award for Best Façade Renovation under $7500 for their renovation of 111 S. Main Street. Owners as Larry Kent and Tony O’Malley took a tired 80’s façade and replaced it with them neutral colors that complement the surrounding buildings and historic façade on the upper floors, the building now sports a fresh and welcoming look. Adding an awning that supports hanging plants in the summer, a new front door and side columns that mimic the architectural elements of the original façade further completes the look. The rear of the building was also repainted and repaired in order for customers to use both entrances. The property is now home to The Nail Studio
The Downtown Fond du Lac Partnership assisted by awarding the project $3,000 from the BIG program. The Building Improvement Grant (BIG) is designed to incentivize property owners to undertake interior and/or exterior property improvements, which will lead to increased property value and a better utilization of properties within Downtown Fond du Lac. This program is funded by the Business Improvement District (BID) tax assessment.
The award for Best Cooperative Business Marketing Campaign went to the “The Wedding Collection,” a marketing effort led by the Downtown Fond du Lac Partnership.
In 2014, the DFP created The Wedding Collection after a wedding niche was identified in downtown Fond du Lac. There are several dedicated wedding businesses such as Edith’s Bridal, Tuxedo Junction and Sweet N Easy Events; there are also several businesses who can easily assist wedding planners such as florists, venues, restaurants, etc. The Wedding Collection consists of 22 downtown businesses who came together for a coordinated marketing campaign. This campaign had a huge influence on the downtown district by providing brides-to-be with a one stop shop for all the wedding related businesses in Downtown Fond du Lac.
ABOUT WISCONSIN MAIN STREET
Wisconsin Main Street is a community development program administered by WEDC that targets Wisconsin's historic commercial districts. For a complete list of awards and recipients visit InWisconsin.com. WEDC provides technical support and training to Wisconsin communities to revitalize their business districts based on historic preservation developed by the National Trust for Historic Preservation. Wisconsin has 36 Main Street Communities. Since 1988, Main Street communities saw more than 3,000 businesses open their doors and create 7,100 jobs, with nearly $1 billion in private investment taking place in those downtown districts.
In 2013-14, 90 new businesses opened in the Wisconsin Main Street communities, creating more than 450 jobs and generating $85 million in private investment.
ABOUT DOWNTOWN FOND DU LAC PARTNERSHIP
The DFP is the administrative arm of the Business Improvement District, which is comprised of 293 businesses, 76% of which are locally owned. The mission of the partnership is to establish a diverse, prosperous and healthy district that is the social, commercial and cultural heart of our community. For information call (920) 322-2006 or visit www.downtownfdl.com.