In The News
Support the Small Businesses Who Support the Community Where You Live, Work and Play
There is nothing small about small business; it takes a big person with intense commitment, big resolve and unwavering determination to make any business succeed. No matter the obstacles, the risk, or the uncertainties, small business owners persevere and make it happen. They inspire others to do the same.
Supporting the Community Where You Live
Consider how local independent shops invest in their community. Local businesses are proportionally more generous in the support of local charities, schools and community events than big box stores; independent local merchants return 68% of their income to your local economy versus 48% in local economic activity when spent at a chain retailer. In addition to generosity, local businesses also improve residential neighborhoods. On average, this means that home values increase more than 50% when they are close to small businesses. Internet purchases from large conglomerates simply can’t do that. Supporting local shops means a financial contribution back to the community.
"We're encouraging people to shop early and shop often at our locally owned businesses, then dine in one of our local restaurants."
"When you have dollars staying here, that motivates and encourages people to open a business here, or expand or renovate one," said Amy Hansen, executive director of the Downtown Fond du Lac Partnership. "The future of our unique Fond du Lac businesses depends on people shopping small and shopping local."
Supporting the Community Where You Work
When you shop local and small, you provide job opportunities for your friends and neighbors. According to a Forbes report, over 50% of the U.S. working population or 120 million people in the U.S. are employed by small businesses, and since 1995, 65% of new jobs created were attributed to small businesses. Each month, over 543,000 new small businesses are founded and about half of these new businesses survive for more than five years. These might be surprising statistics, but they shouldn’t be. Small businesses easily adapt to changing economies and more successfully keep their fingers on the pulse of new trends and technology. According to the Small Business Association, over the past 24 years, small businesses have added jobs, while big businesses have eliminated them. An eight million increase versus a four million decrease.
Supporting the Community Where You Play
Local business owners are well-known throughout Fond du Lac as passionate, kind, and courageous individuals. When shopping at a locally owned business, you know the person behind the counter and they have a vested interest in your happiness at their store as well as in the overall well-being of the community they call home. Nationally, small businesses donate 250% more than larger businesses to non-profits and community causes. It’s easy to spot local contributions in Fond du Lac, just take a look at the logos on the jerseys during summer athletics, make a note of the advertisers in the Playbills for local arts programs, or read the plaques near playground equipment in the local parks. Your help supporting local businesses means they can help support the local community.
Shop Small and Win Big!
This Holiday Season the Downtown Fond du Lac Partnership is making it easy to choose shopping small.
The Downtown Fond du Lac Partnership is offering $500 in downtown gift certificates to one lucky local shopper this holiday season.
The DFP wants to emphasize the importance of shopping small and shopping local all year round. The holiday season is an especially busy shopping time and we invite you to think of downtown Fond du Lac first. There are a variety of unique, locally owned businesses that offer personalized services and products.
Want to win $500 for shopping downtown? It’s easy:
1. Shop at any 3 downtown businesses.
2. Keep the receipts.
3. Staple them to an entry form (available on our website or at many downtown businesses).
4. Drop the completed form at 30 S. Portland Street or send by mail.
5. You’re entered for a chance to win $500 in downtown gift certificates!
Entries must be received by December 30, 2014 and the winner will be announced December 31, 2014.
The Downtown Fond du Lac Partnership is now offering gift certificates. Purchase the certificates at the DFP office at 30 South Portland Street or by phone at (920) 322-2006. Certificates are sold in denominations of $10, $25, and $50. They are great gifts for family, friend and coworkers.
For more information and a list of participating businesses, call the DFP or visit their website at www.downtownfdl.com.
Shop Small Saturday
On Saturday, November 28, join the movement to shop your local small businesses. In its fifth year, American Express is once again promoting Shop Small Saturday. Complete your holiday shopping in downtown Fond du Lac at Small Business Saturday on November 28th.
KFIZ Christmas Parade
Downtown visitors are also encouraged to come back on Saturday, December 5th, for the KFIZ Christmas Parade of Lights at 4:00 p.m. This year’s theme is ‘Country Christmas.’ Take advantage of Santa being in town! See the annual lighting of Santa’s Tree in Veteran’s Park at 5:00.
The Downtown Fond du Lac Partnership, Inc. is a non-profit organization dedicated to bringing people, activity, business and a thriving civic life back to the heart of Fond du Lac. The DFP serves 214 properties with 284 businesses. 76% of which are small, locally owned. For more information on holiday happenings and all downtown events visit www.downtownfdl.com or call (920) 322-2006.
Amy Hansen serves as executive director of the Downtown Fond du Lac Partnership Inc.